Over the past months, our team at Verb Ventures has systematically analysed what truly drives performance in B2B marketplaces — moving beyond surface-level KPIs to the metrics that actually inform strategy, execution, and long-term scalability.
The result is a curated set of 70 core B2B marketplace metrics, compiled into a single, structured framework. Each metric is accompanied by concise commentary explaining not just what to measure, but why it matters and how it fits into a broader performance picture.
This is not about data for data’s sake. The goal is to help founders and operators build a clear operational roadmap — one that supports better decisions, anticipates risks, and aligns growth with unit economics and market structure.
The resource is designed to evolve alongside the ecosystem, and we actively invite feedback and contributions from founders, operators, and fellow investors.
Download the 70 B2B Marketplace Metrics → https://verbventures.docsend.com/view/2zqqfsg4eupauvek