Introducing Ya-Lin Timbs: How to build a successful marketplace

Dive into the strategic mind of Ya-Lin Timbs, the Director of Marketing, Planning, and Operations at Farfetch and a distinguished member of the Verb Ventures Advisory Board. Having been instrumental in Farfetch’s pre-IPO growth since 2017, Ya-Lin shares invaluable insights on the intricacies of building a thriving marketplace. From leveraging the advantages of a marketplace model to the evolving role of technology in ensuring personalization and data privacy, Ya-Lin provides a comprehensive look into what makes marketplaces tick.

What does the future hold for marketplace operations, and how can startups harness the power of marketing and communications to set their platform apart? Ya-Lin discusses the changing landscape of digital marketing and emphasizes the balance of brand building and customer retention. Plus, glean leadership insights as she reveals the essential lesson she’s learned while building teams: the importance of fostering collaboration and empowering experts.

Are you on the path to building the next marketplace sensation? We’d love to hear from you! And if you’re keen to meet other luminaries on our Advisory Board, we’ve got you covered.

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Tom Wesseldine | Partner